The Voter and the Propagandistic Content on Facebook: Analysis of the Content and Perception of the Ecuadorian Voter

The Voter and the Propagandistic Content on Facebook: Analysis of the Content and Perception of the Ecuadorian Voter

This research seeks to elucidate the influence of Facebook advertising content on voting decisions and public perceptions of candidates during the 2023 Imbabura elections, exploring both how citizens perceive such content and how it affects their voting behavior. A case study approach was employed,...

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Bibliographic Details
Main Authors: Gandhy Godoy-Guevara, Andrea Basantes-Andrade, Miguel Naranjo-Toro, David Ortiz-Dávila
Format: Article
Language:English
Published: MDPI AG 2025-02-01
Series:Societies
Subjects:
political propaganda
social networks
public perception
sectional elections
content analysis
political communication
Online Access:https://www.mdpi.com/2075-4698/15/2/41
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