The Influence of Experiential Marketing and Store Atmosphere on Customer Loyalty for Fore Coffee G-Walk Citraland Surabaya
In the current era, the development of coffee shops is taking place very rapidly, so companies are required to innovate so that their products are superior to other competitors, following market desires. This research examines the influence of experiential marketing and store atmosphere on customer...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-02-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6004 |
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