Consumption acculturation of Brazilian K-pop fans
The marketing resonance of the major musical genre from Korean pop culture known as K-pop has grown worldwide over the last few years. Among consumer markets, Brazil stands out for how fans of this musical genre articulate the values of historically distant cultures through their consumption practic...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Instituto Brasileiro de Estudos e Pesquisas Sociais
2024-09-01
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| Series: | Revista Eletrônica de Ciência Administrativa |
| Subjects: | |
| Online Access: | https://www.periodicosibepes.org.br/index.php/recadm/article/view/3872 |
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