Reinterpretation of the Average Consumer Benchmark considering Recent Developments
In trademark law, the “average consumer” is a benchmark that represents the target audience of a product or service and is considered in cases of trademark registration or infringement. This criterion plays a decisive role in assessing consumer behaviour and perceptions and deciding on the registrab...
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| Format: | Article |
| Language: | English |
| Published: |
Istanbul University Press
2024-12-01
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| Series: | İstanbul Hukuk Mecmuası |
| Subjects: | |
| Online Access: | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/77EA5E4274314685B30E9C74F9F5FA68 |
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