Journey to the East: Cultural adaptation of video games for the Chinese market
With the era of globalisation, China has become one of the most important video game markets in the world. To enter the Chinese market, culture adjustments are often made to video games in order to meet the needs and expectations of Chinese gamers. After briefly describing the characteristics of the...
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| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
ZHAW
2018-01-01
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| Series: | JoSTrans: The Journal of Specialised Translation |
| Online Access: | https://www.jostrans.org/article/view/7827 |
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