ROMANIAN CONSUMERS’ ATTITUDE TOWARDS TV COMMERCIALS
As advertisements are broadcast on a daily basis, Romanian consumers are subject to an intensive media bombardment designed to influence them, trigger certain emotions, and make them develop an attitude to a particular brand or product. When designing the advertisement, great care must be taken so t...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2012-01-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2012-secondpart/4-18-2-12-FFF.pdf |
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