The Shifting Influence: Comparing AI Tools and Human Influencers in Consumer Decision-Making
This study investigates the evolving role of artificial intelligence (AI) in consumer decision-making, particularly in comparison to traditional human influencers. As consumer trust in social media influencers has declined, largely due to concerns about the financial motivations behind endorsements,...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-01-01
|
| Series: | AI |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-2688/6/1/11 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|