Perceived service quality mediates the effect of physical servicescape on tourists’ intention to stay in rural homestays
Abstract Benefiting from the tourists’ booming demand of rural tourism, rural homestay industry in Mainland China has enjoyed significant growth in recent years. While limited attention has been paid to rural homestay industry, especially on the mechanism of enhancing tourists’ intention to stay in...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2025-08-01
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| Series: | Scientific Reports |
| Subjects: | |
| Online Access: | https://doi.org/10.1038/s41598-025-14695-5 |
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