Online grocery shopping in Catalonia: How non-targeted surveys can miss the mark
Purpose: The goal of the present methodological note is to show that surveys which are not targeted at primary grocery shoppers risk substantially underestimating the uptake of e-grocery services. Research based on such data is also liable to mismeasure the impact of explanatory variables. Design/me...
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| Main Author: | |
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| Format: | Article |
| Language: | Catalan |
| Published: |
OmniaScience
2025-05-01
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| Series: | Intangible Capital |
| Subjects: | |
| Online Access: | https://www.intangiblecapital.org/index.php/ic/article/view/3154 |
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