Online grocery shopping in Catalonia: How non-targeted surveys can miss the mark

Purpose: The goal of the present methodological note is to show that surveys which are not targeted at primary grocery shoppers risk substantially underestimating the uptake of e-grocery services. Research based on such data is also liable to mismeasure the impact of explanatory variables. Design/me...

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Bibliographic Details
Main Author: Leo Van Hove
Format: Article
Language:Catalan
Published: OmniaScience 2025-05-01
Series:Intangible Capital
Subjects:
Online Access:https://www.intangiblecapital.org/index.php/ic/article/view/3154
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