CHINA’S «ONE BELT, ONE ROAD» (OBOR) INITIATIVE: WHAT A DIFFERENCE D «BRAND» CAN MAKE
This paper is about branding goods and services and viewing China’s reference to OBOR, a new regional trade initiative, as the “accidental” branding of its efforts to institute an entirely new model of development in various places along the ancient Silk Road, as well as a number of places that fall...
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| Format: | Article |
| Language: | Russian |
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Centre of Regional Research
2017-04-01
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| Series: | Проблемы постсоветского пространства |
| Subjects: | |
| Online Access: | https://www.postsovietarea.com/jour/article/view/103 |
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