Digital marketing in community-based enterprises: A systematic literature review and research agenda
Community-based enterprises (CBEs), which provide advantages to local communities, are widely promoted in developing countries. This paper examines the empirical research on digital marketing, a vital marketing strategy for the sustainable development of CBEs. An extensive and systematic search util...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-12-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2199853124002087 |
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