PENGARUH REVIEW ONLINE, KUALITAS LAYANAN, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN

PENGARUH REVIEW ONLINE, KUALITAS LAYANAN, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN

This study aims to determine the effect of Online Reviews, Service Quality, and Consumer Trust on Purchase Decisions on the Shopee platform. This type of research is quantitative research where the population in this study is all people who have used the Shopee application. The sample in this study...

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Bibliographic Details
Main Authors: Angela Novita, Alexander Wahyudi Henky Soeparto
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2023-12-01
Series:Jurnal Performa
Subjects:
Kualitas Layanan
online review customer
Keputusan pembelian
patient trust
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/3786
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