PENGARUH REVIEW ONLINE, KUALITAS LAYANAN, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN
This study aims to determine the effect of Online Reviews, Service Quality, and Consumer Trust on Purchase Decisions on the Shopee platform. This type of research is quantitative research where the population in this study is all people who have used the Shopee application. The sample in this study...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2023-12-01
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| Series: | Jurnal Performa |
| Subjects: | |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/3786 |
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