PENGARUH REVIEW ONLINE, KUALITAS LAYANAN, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN
This study aims to determine the effect of Online Reviews, Service Quality, and Consumer Trust on Purchase Decisions on the Shopee platform. This type of research is quantitative research where the population in this study is all people who have used the Shopee application. The sample in this study...
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| Format: | Article |
| Language: | Indonesian |
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Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2023-12-01
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| Series: | Jurnal Performa |
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| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/3786 |
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| _version_ | 1849222907504361472 |
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| author | Angela Novita Alexander Wahyudi Henky Soeparto |
| author_facet | Angela Novita Alexander Wahyudi Henky Soeparto |
| author_sort | Angela Novita |
| collection | DOAJ |
| description |
This study aims to determine the effect of Online Reviews, Service Quality, and Consumer Trust on Purchase Decisions on the Shopee platform. This type of research is quantitative research where the population in this study is all people who have used the Shopee application. The sample in this study was 85 respondents using the online questionnaire data collection method, namely the Google form. The sampling technique of this study uses Non-Probability with Purposive Sampling Techniques. In this study, the data were processed using multiple linear regression analysis techniques. The results of this study indicate that 1) online reviews have a significant effect on purchasing decisions, 2) service quality has a significant effect on purchasing decisions, 3) consumer trust has a significant effect on purchasing decisions.
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| format | Article |
| id | doaj-art-386a8b37336c49b89cb049c363daeb41 |
| institution | Kabale University |
| issn | 2527-4635 |
| language | Indonesian |
| publishDate | 2023-12-01 |
| publisher | Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya |
| record_format | Article |
| series | Jurnal Performa |
| spelling | doaj-art-386a8b37336c49b89cb049c363daeb412025-08-26T02:03:55ZindLembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra SurabayaJurnal Performa2527-46352023-12-018610.37715/jp.v8i6.3786PENGARUH REVIEW ONLINE, KUALITAS LAYANAN, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIANAngela Novita0Alexander Wahyudi Henky Soeparto1Universitas Ciputra SurabayaUniversitas Ciputra Surabaya This study aims to determine the effect of Online Reviews, Service Quality, and Consumer Trust on Purchase Decisions on the Shopee platform. This type of research is quantitative research where the population in this study is all people who have used the Shopee application. The sample in this study was 85 respondents using the online questionnaire data collection method, namely the Google form. The sampling technique of this study uses Non-Probability with Purposive Sampling Techniques. In this study, the data were processed using multiple linear regression analysis techniques. The results of this study indicate that 1) online reviews have a significant effect on purchasing decisions, 2) service quality has a significant effect on purchasing decisions, 3) consumer trust has a significant effect on purchasing decisions. https://journal.uc.ac.id/index.php/performa/article/view/3786Kualitas Layananonline review customerKeputusan pembelianpatient trust |
| spellingShingle | Angela Novita Alexander Wahyudi Henky Soeparto PENGARUH REVIEW ONLINE, KUALITAS LAYANAN, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN Jurnal Performa Kualitas Layanan online review customer Keputusan pembelian patient trust |
| title | PENGARUH REVIEW ONLINE, KUALITAS LAYANAN, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN |
| title_full | PENGARUH REVIEW ONLINE, KUALITAS LAYANAN, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN |
| title_fullStr | PENGARUH REVIEW ONLINE, KUALITAS LAYANAN, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN |
| title_full_unstemmed | PENGARUH REVIEW ONLINE, KUALITAS LAYANAN, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN |
| title_short | PENGARUH REVIEW ONLINE, KUALITAS LAYANAN, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN |
| title_sort | pengaruh review online kualitas layanan dan kepercayaan konsumen terhadap keputusan pembelian |
| topic | Kualitas Layanan online review customer Keputusan pembelian patient trust |
| url | https://journal.uc.ac.id/index.php/performa/article/view/3786 |
| work_keys_str_mv | AT angelanovita pengaruhreviewonlinekualitaslayanandankepercayaankonsumenterhadapkeputusanpembelian AT alexanderwahyudihenkysoeparto pengaruhreviewonlinekualitaslayanandankepercayaankonsumenterhadapkeputusanpembelian |