Investigating online purchase intention of Gen Z on TikTok live stream shopping
The aim of this research is to investigate the potential determinants of online purchase intention on livestream shopping via TikTok by application of the Information System (IS) success model and the Uses and Gratification Theory (UGT). These theories have strongly proved to be effective in predict...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
2024-10-01
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| Series: | Ho Chi Minh City Open University Journal of Science - Economics and Business Administration |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/3416 |
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