CRM technology as a tool for enhancing organizational image through effective customer knowledge management
The increasing competition in the market drives organizations to compete for their consumers. In such conditions, organizations are placing more emphasis on customer relationship management (CRM) and making significant investments in CRM technology. Accordingly, this paper examines the effects of CR...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2025-01-01
|
| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2025/0354-34712501035N.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|