A multimodal analysis of a brand ambassador post on social media
The selection of brand ambassadors for advertising campaigns, particularly in social media, is widely popular, especially when Korean celebrities are appointed as models. Addressing a research gap regarding the multimodal analysis of local brand ambassadors, this study diverges from prior research t...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)
2025-03-01
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| Series: | Jurnal Aspikom |
| Subjects: | |
| Online Access: | https://jurnalaspikom.org/index.php/aspikom/article/view/1254 |
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