Restaurant adoption of social media: an extension of the technology, organisation and environment model

Restaurant adoption of social media: an extension of the technology, organisation and environment model

The aims of this study examine factors that affect restaurants’ adoption of social media platforms by utilising the technological, organizational, and environmental (TOE) framework, and market orientation and marketing intelligence from the business perspectives. This article utilises the TOE framew...

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Bibliographic Details
Main Authors: Rora Puspita Sari, Dika Jatnika, Kurnia Khafidhatur Rafiah, Desty Hapsari Kirana, Fajar Kusnadi Kusumah Putra
Format: Article
Language:English
Published: Taylor & Francis Group 2025-05-01
Series:Research in Hospitality Management
Subjects:
market orientation
social commerce
technology adoption
TOE framework
Online Access:https://www.tandfonline.com/doi/10.1080/22243534.2025.2453452
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https://www.tandfonline.com/doi/10.1080/22243534.2025.2453452

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