THE IMPACT OF PROMOTIONS ON CONSUMER BEHAVIOR
Promotions are a fundamental strategy in marketing, having a significant impact on consumer behavior and purchasing decisions. This article examines how different types of promotions—including markdowns, special offers, loyalty campaigns, and seasonal promotions—influence consumer choices, drivi...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2024-12-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2024-06,%20Volumul%20II/35_Stan.pdf |
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