Presenting the Model of Health Technomarts with the Approach of Marketing Knowledge-Based Products: Grounded Theory
Background: Knowledge-based companies often prioritize the scientific and technical aspects of their products, while marketing considerations receive less attention. However, to achieve a competitive advantage, it is essential to address both technological and marketing dimensions. Fan markets emer...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Tehran University of Medical Sciences
2025-05-01
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| Series: | Health Technology Assessment in Action |
| Subjects: | |
| Online Access: | https://htainaction.tums.ac.ir/index.php/hta/article/view/273 |
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