Application of benchmarking analysis to the wine racing segment as a tourist product

Specific events which are organized under the name wine races, wine marathon or quick stroll through vineyards represent a type of activities which can be associated to modern wine tourism. Even though wine races are very popular in the most famous wine regions, in Serbia they are being organized in...

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Bibliographic Details
Main Authors: Stojković Jelena, Dimitrovski Darko
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2024-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2024/0354-34712403187S.pdf
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