An experimental study on the susceptibility of purchasing managers to greenwashing

Abstract Greenwashing—the deliberate exaggeration or fabrication of environmental claims—undermines trust, disrupts transparency, and poses a significant barrier to genuine progress toward sustainability. This scenario-based experimental study examines whether purchasing managers, key stakeholders i...

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Bibliographic Details
Main Authors: Owais Khan, Andreas Hinterhuber
Format: Article
Language:English
Published: Nature Portfolio 2025-04-01
Series:Scientific Reports
Subjects:
Online Access:https://doi.org/10.1038/s41598-025-94482-4
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