Market orientation and corporate performance of small and medium-sized enterprises in Saudi Arabia

The goal of this paper is to examine the effect of business orientation on the success of small and medium-sized enterprises in Saudi Arabia. Corporate performance is a dependent variable, whereas business orientation, competitor orientation and inter-functional orientation are used as independent v...

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Bibliographic Details
Main Author: Nabil Mohamed Abdo Alabsy
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2021-02-01
Series:Innovative Marketing
Subjects:
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/14709/IM_2021_01_Mohamed.pdf
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