PENENTUAN STRATEGI PEMASARAN MENGGUNAKAN ANALISIS SWOT UNTUK MENINGKATKAN PENGGUNAAN JASA RENOVASI SINAR LASER

This study aims to determine the marketing strategy using SWOT analysis to increase the use of Sinar Laser Renovation Services. The cornerstone of the theory used in this study is a marketing strategy, Porter's five force analysis, SWOT Analysis and Marketing Mix. The research method used in th...

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Bibliographic Details
Main Author: Davin Kurniawan Adinata
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2017-10-01
Series:Jurnal Performa
Subjects:
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/432
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