The Impact of Business Analytics on Collaborative Advantage: the mediating role of managing transaction costs
The objective of the research was to verify the existence of the mediating role of Transaction Cost Management (TCM) in the relationship between Business Analytics (BA) and Collaborative Advantage (CA). Based on a quantitative approach, it was found that there is a partial mediation exercised by the...
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Language: | English |
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FUCAPE Business School
2022-01-01
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Series: | BBR: Brazilian Business Review |
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Online Access: | http://www.redalyc.org/articulo.oa?id=123070168004 |
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author | Letícia de Sousa Milhomem Larissa Alves Sincorá Marcos Paulo Valadares de Oliveira Marcelo Moll Brandão |
author_facet | Letícia de Sousa Milhomem Larissa Alves Sincorá Marcos Paulo Valadares de Oliveira Marcelo Moll Brandão |
author_sort | Letícia de Sousa Milhomem |
collection | DOAJ |
description | The objective of the research was to verify the existence of the mediating role of Transaction Cost Management (TCM) in the relationship between Business Analytics (BA) and Collaborative Advantage (CA). Based on a quantitative approach, it was found that there is a partial mediation exercised by the TCM in the relationship between BA and CA. In addition, the results showed that the tested model was able to explain 69,30% of the CA variation. The article goes on to deepen the theoretical relationships between the variables that make up the research model, cooperating both for the evolution of the emerging field in BA, and for a reflection on the critical success factors of the organizational alliances. Furthermore, based on the proposed model, it is possible to revisit the Transaction Costs Theory, discussing its assumptions in the current scenario marked by the high production of data and information in corporations, suggesting that business analytics is a directly influencing element in management of transaction costs. |
format | Article |
id | doaj-art-3623a8eb60e24172807402bb10a5781b |
institution | Kabale University |
issn | 1807-734X |
language | English |
publishDate | 2022-01-01 |
publisher | FUCAPE Business School |
record_format | Article |
series | BBR: Brazilian Business Review |
spelling | doaj-art-3623a8eb60e24172807402bb10a5781b2025-02-06T23:39:33ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2022-01-01191597710.15728/bbr.2022.19.1.4The Impact of Business Analytics on Collaborative Advantage: the mediating role of managing transaction costsLetícia de Sousa MilhomemLarissa Alves SincoráMarcos Paulo Valadares de OliveiraMarcelo Moll BrandãoThe objective of the research was to verify the existence of the mediating role of Transaction Cost Management (TCM) in the relationship between Business Analytics (BA) and Collaborative Advantage (CA). Based on a quantitative approach, it was found that there is a partial mediation exercised by the TCM in the relationship between BA and CA. In addition, the results showed that the tested model was able to explain 69,30% of the CA variation. The article goes on to deepen the theoretical relationships between the variables that make up the research model, cooperating both for the evolution of the emerging field in BA, and for a reflection on the critical success factors of the organizational alliances. Furthermore, based on the proposed model, it is possible to revisit the Transaction Costs Theory, discussing its assumptions in the current scenario marked by the high production of data and information in corporations, suggesting that business analytics is a directly influencing element in management of transaction costs.http://www.redalyc.org/articulo.oa?id=123070168004business analyticstransaction cost managementcollaborative advantageorganizational alliance |
spellingShingle | Letícia de Sousa Milhomem Larissa Alves Sincorá Marcos Paulo Valadares de Oliveira Marcelo Moll Brandão The Impact of Business Analytics on Collaborative Advantage: the mediating role of managing transaction costs BBR: Brazilian Business Review business analytics transaction cost management collaborative advantage organizational alliance |
title | The Impact of Business Analytics on Collaborative Advantage: the mediating role of managing transaction costs |
title_full | The Impact of Business Analytics on Collaborative Advantage: the mediating role of managing transaction costs |
title_fullStr | The Impact of Business Analytics on Collaborative Advantage: the mediating role of managing transaction costs |
title_full_unstemmed | The Impact of Business Analytics on Collaborative Advantage: the mediating role of managing transaction costs |
title_short | The Impact of Business Analytics on Collaborative Advantage: the mediating role of managing transaction costs |
title_sort | impact of business analytics on collaborative advantage the mediating role of managing transaction costs |
topic | business analytics transaction cost management collaborative advantage organizational alliance |
url | http://www.redalyc.org/articulo.oa?id=123070168004 |
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