The Impact of Business Analytics on Collaborative Advantage: the mediating role of managing transaction costs

The objective of the research was to verify the existence of the mediating role of Transaction Cost Management (TCM) in the relationship between Business Analytics (BA) and Collaborative Advantage (CA). Based on a quantitative approach, it was found that there is a partial mediation exercised by the...

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Main Authors: Letícia de Sousa Milhomem, Larissa Alves Sincorá, Marcos Paulo Valadares de Oliveira, Marcelo Moll Brandão
Format: Article
Language:English
Published: FUCAPE Business School 2022-01-01
Series:BBR: Brazilian Business Review
Subjects:
Online Access:http://www.redalyc.org/articulo.oa?id=123070168004
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author Letícia de Sousa Milhomem
Larissa Alves Sincorá
Marcos Paulo Valadares de Oliveira
Marcelo Moll Brandão
author_facet Letícia de Sousa Milhomem
Larissa Alves Sincorá
Marcos Paulo Valadares de Oliveira
Marcelo Moll Brandão
author_sort Letícia de Sousa Milhomem
collection DOAJ
description The objective of the research was to verify the existence of the mediating role of Transaction Cost Management (TCM) in the relationship between Business Analytics (BA) and Collaborative Advantage (CA). Based on a quantitative approach, it was found that there is a partial mediation exercised by the TCM in the relationship between BA and CA. In addition, the results showed that the tested model was able to explain 69,30% of the CA variation. The article goes on to deepen the theoretical relationships between the variables that make up the research model, cooperating both for the evolution of the emerging field in BA, and for a reflection on the critical success factors of the organizational alliances. Furthermore, based on the proposed model, it is possible to revisit the Transaction Costs Theory, discussing its assumptions in the current scenario marked by the high production of data and information in corporations, suggesting that business analytics is a directly influencing element in management of transaction costs.
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institution Kabale University
issn 1807-734X
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series BBR: Brazilian Business Review
spelling doaj-art-3623a8eb60e24172807402bb10a5781b2025-02-06T23:39:33ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2022-01-01191597710.15728/bbr.2022.19.1.4The Impact of Business Analytics on Collaborative Advantage: the mediating role of managing transaction costsLetícia de Sousa MilhomemLarissa Alves SincoráMarcos Paulo Valadares de OliveiraMarcelo Moll BrandãoThe objective of the research was to verify the existence of the mediating role of Transaction Cost Management (TCM) in the relationship between Business Analytics (BA) and Collaborative Advantage (CA). Based on a quantitative approach, it was found that there is a partial mediation exercised by the TCM in the relationship between BA and CA. In addition, the results showed that the tested model was able to explain 69,30% of the CA variation. The article goes on to deepen the theoretical relationships between the variables that make up the research model, cooperating both for the evolution of the emerging field in BA, and for a reflection on the critical success factors of the organizational alliances. Furthermore, based on the proposed model, it is possible to revisit the Transaction Costs Theory, discussing its assumptions in the current scenario marked by the high production of data and information in corporations, suggesting that business analytics is a directly influencing element in management of transaction costs.http://www.redalyc.org/articulo.oa?id=123070168004business analyticstransaction cost managementcollaborative advantageorganizational alliance
spellingShingle Letícia de Sousa Milhomem
Larissa Alves Sincorá
Marcos Paulo Valadares de Oliveira
Marcelo Moll Brandão
The Impact of Business Analytics on Collaborative Advantage: the mediating role of managing transaction costs
BBR: Brazilian Business Review
business analytics
transaction cost management
collaborative advantage
organizational alliance
title The Impact of Business Analytics on Collaborative Advantage: the mediating role of managing transaction costs
title_full The Impact of Business Analytics on Collaborative Advantage: the mediating role of managing transaction costs
title_fullStr The Impact of Business Analytics on Collaborative Advantage: the mediating role of managing transaction costs
title_full_unstemmed The Impact of Business Analytics on Collaborative Advantage: the mediating role of managing transaction costs
title_short The Impact of Business Analytics on Collaborative Advantage: the mediating role of managing transaction costs
title_sort impact of business analytics on collaborative advantage the mediating role of managing transaction costs
topic business analytics
transaction cost management
collaborative advantage
organizational alliance
url http://www.redalyc.org/articulo.oa?id=123070168004
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