The Impact of Business Analytics on Collaborative Advantage: the mediating role of managing transaction costs

The Impact of Business Analytics on Collaborative Advantage: the mediating role of managing transaction costs

The objective of the research was to verify the existence of the mediating role of Transaction Cost Management (TCM) in the relationship between Business Analytics (BA) and Collaborative Advantage (CA). Based on a quantitative approach, it was found that there is a partial mediation exercised by the...

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Bibliographic Details
Main Authors: Letícia de Sousa Milhomem, Larissa Alves Sincorá, Marcos Paulo Valadares de Oliveira, Marcelo Moll Brandão
Format: Article
Language:English
Published: FUCAPE Business School 2022-01-01
Series:BBR: Brazilian Business Review
Subjects:
business analytics
transaction cost management
collaborative advantage
organizational alliance
Online Access:http://www.redalyc.org/articulo.oa?id=123070168004
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