The influence of social media marketing on the quality of hotel services and the behavioral intentions of tourists
The presented study examines the influence of social media marketing on hotel service quality and tourist treatment purposes to raise service standards, meet consumer requirements, and boost marketing effectiveness. A theoretical framework detects information quality and involvement, and cognitive t...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-05-01
|
| Series: | Acta Psychologica |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691825001945 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|