Insight into how social media platforms in building relational social commerce capability for green entrepreneurial innovation
Abstract Despite the increasing academic focus on green entrepreneurship and numerous studies investigating the relationship between green entrepreneurial orientation and green innovation as well as the findings on a positive correlation between the two, green entrepreneurial innovation (GEI) has be...
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| Format: | Article |
| Language: | English |
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SpringerOpen
2025-04-01
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| Series: | Future Business Journal |
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| Online Access: | https://doi.org/10.1186/s43093-025-00471-4 |
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| author | Pham Quang Huy Vu Kien Phuc |
| author_facet | Pham Quang Huy Vu Kien Phuc |
| author_sort | Pham Quang Huy |
| collection | DOAJ |
| description | Abstract Despite the increasing academic focus on green entrepreneurship and numerous studies investigating the relationship between green entrepreneurial orientation and green innovation as well as the findings on a positive correlation between the two, green entrepreneurial innovation (GEI) has been overlooked Consequently, there is a necessity to investigate GEI in small and medium enterprises (SMEs) within emerging nations. Notwithstanding scholarly research advocating for the adoption of social media platforms (SMP) by enterprises, there remains an insufficient understanding of whether SMP can function as a mechanism via which relational social commerce capability (RSCC) influences GEI in SMEs. This research aims at delving into the interconnection between SMP and GEI in SMEs. Alternatively, the current study intends to investigate how RSCC mediates the relationship between SMP and GEI. We executed three rounds of survey data gathering, separated by a one-year interval. Data utilized in this study were drawn from samples of respondents employed by SMEs at three distinct points in time: pre-COVID-19 pandemic, during the COVID-19 pandemic, and post-COVID-19 pandemic. Structural equation modeling was made use to investigate the hypothesized interconnections. Results from the empirical study show that SMP and GEI are significantly and substantially correlated. Additionally, RSCC partially mediates the relationship between SMP and GEI. This study provides a distinctive viewpoint on how SMP might promote RSCC to achieve optimal outcomes in GEI inside SMEs in a developing country, where no prior initiatives of this magnitude have been undertaken. Gaining a deeper understanding of this research helps SME executives identify and implement tactics to boost the efficiency and effectiveness of SMP implementation, which in turn promote RSCC and GEI. |
| format | Article |
| id | doaj-art-35ab6fb0085b4ae6becbbec5085c888d |
| institution | OA Journals |
| issn | 2314-7210 |
| language | English |
| publishDate | 2025-04-01 |
| publisher | SpringerOpen |
| record_format | Article |
| series | Future Business Journal |
| spelling | doaj-art-35ab6fb0085b4ae6becbbec5085c888d2025-08-20T01:54:19ZengSpringerOpenFuture Business Journal2314-72102025-04-0111113210.1186/s43093-025-00471-4Insight into how social media platforms in building relational social commerce capability for green entrepreneurial innovationPham Quang Huy0Vu Kien Phuc1School of Accounting, University of Economics Ho Chi Minh City (UEH)University of Economics Ho Chi Minh City (UEH), Vinh Long CampusAbstract Despite the increasing academic focus on green entrepreneurship and numerous studies investigating the relationship between green entrepreneurial orientation and green innovation as well as the findings on a positive correlation between the two, green entrepreneurial innovation (GEI) has been overlooked Consequently, there is a necessity to investigate GEI in small and medium enterprises (SMEs) within emerging nations. Notwithstanding scholarly research advocating for the adoption of social media platforms (SMP) by enterprises, there remains an insufficient understanding of whether SMP can function as a mechanism via which relational social commerce capability (RSCC) influences GEI in SMEs. This research aims at delving into the interconnection between SMP and GEI in SMEs. Alternatively, the current study intends to investigate how RSCC mediates the relationship between SMP and GEI. We executed three rounds of survey data gathering, separated by a one-year interval. Data utilized in this study were drawn from samples of respondents employed by SMEs at three distinct points in time: pre-COVID-19 pandemic, during the COVID-19 pandemic, and post-COVID-19 pandemic. Structural equation modeling was made use to investigate the hypothesized interconnections. Results from the empirical study show that SMP and GEI are significantly and substantially correlated. Additionally, RSCC partially mediates the relationship between SMP and GEI. This study provides a distinctive viewpoint on how SMP might promote RSCC to achieve optimal outcomes in GEI inside SMEs in a developing country, where no prior initiatives of this magnitude have been undertaken. Gaining a deeper understanding of this research helps SME executives identify and implement tactics to boost the efficiency and effectiveness of SMP implementation, which in turn promote RSCC and GEI.https://doi.org/10.1186/s43093-025-00471-4EntrepreneurshipGreen innovationSmall and medium enterprisesSocial commerceSocial media |
| spellingShingle | Pham Quang Huy Vu Kien Phuc Insight into how social media platforms in building relational social commerce capability for green entrepreneurial innovation Future Business Journal Entrepreneurship Green innovation Small and medium enterprises Social commerce Social media |
| title | Insight into how social media platforms in building relational social commerce capability for green entrepreneurial innovation |
| title_full | Insight into how social media platforms in building relational social commerce capability for green entrepreneurial innovation |
| title_fullStr | Insight into how social media platforms in building relational social commerce capability for green entrepreneurial innovation |
| title_full_unstemmed | Insight into how social media platforms in building relational social commerce capability for green entrepreneurial innovation |
| title_short | Insight into how social media platforms in building relational social commerce capability for green entrepreneurial innovation |
| title_sort | insight into how social media platforms in building relational social commerce capability for green entrepreneurial innovation |
| topic | Entrepreneurship Green innovation Small and medium enterprises Social commerce Social media |
| url | https://doi.org/10.1186/s43093-025-00471-4 |
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