Insight into how social media platforms in building relational social commerce capability for green entrepreneurial innovation

Abstract Despite the increasing academic focus on green entrepreneurship and numerous studies investigating the relationship between green entrepreneurial orientation and green innovation as well as the findings on a positive correlation between the two, green entrepreneurial innovation (GEI) has be...

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Bibliographic Details
Main Authors: Pham Quang Huy, Vu Kien Phuc
Format: Article
Language:English
Published: SpringerOpen 2025-04-01
Series:Future Business Journal
Subjects:
Online Access:https://doi.org/10.1186/s43093-025-00471-4
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