Optimizing employee satisfaction in India’s IT sector: a focus on employer branding

Abstract This study is motivated by the recognition of the pivotal role of employee satisfaction in the success of organizations within the IT sector. Through an examination of the impact of employer branding strategies on employee satisfaction, the research aims to reveal insights that can guide HR...

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Bibliographic Details
Main Authors: Anupama Sharma, Rahul Raj, Manish Kumar, Ashulekha Gupta, Amar Johri, Mohammad Asif
Format: Article
Language:English
Published: Springer Nature 2025-04-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-024-03689-9
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