Growing Organizational Marketing, Publicity, and Outreach Strategies with Intention
Marketing is a necessary function of academic libraries but is frequently deprioritized in library job descriptions and organizational structures. This article serves as a case study of how one library worked to formalize marketing efforts by moving from ad hoc committee-based work to structured pos...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Marketing Libraries Journal
2025-05-01
|
| Series: | Marketing Libraries Journal |
| Subjects: | |
| Online Access: | https://journal.marketinglibraries.org/spring2025/03_MLJv9i1.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850260440030904320 |
|---|---|
| author | Elizabeth Fowler Wendy G. Pothier Donald Dow |
| author_facet | Elizabeth Fowler Wendy G. Pothier Donald Dow |
| author_sort | Elizabeth Fowler |
| collection | DOAJ |
| description | Marketing is a necessary function of academic libraries but is frequently deprioritized in library job descriptions and organizational structures. This article serves as a case study of how one library worked to formalize marketing efforts by moving from ad hoc committee-based work to structured positions guided by an organizational marketing plan. Sharing examples over time to show the impact of marketing efforts, the authors detail the process of creating an outline for a marketing plan, as well as new initiatives that developed through the process. |
| format | Article |
| id | doaj-art-3494fe9d727b440c827f5af78eff8a77 |
| institution | OA Journals |
| issn | 2475-8116 |
| language | English |
| publishDate | 2025-05-01 |
| publisher | Marketing Libraries Journal |
| record_format | Article |
| series | Marketing Libraries Journal |
| spelling | doaj-art-3494fe9d727b440c827f5af78eff8a772025-08-20T01:55:38ZengMarketing Libraries JournalMarketing Libraries Journal2475-81162025-05-01912046Growing Organizational Marketing, Publicity, and Outreach Strategies with IntentionElizabeth Fowler0Wendy G. Pothier1Donald Dow2University of New HampshireUniversity of New HampshireUniversity of New HampshireMarketing is a necessary function of academic libraries but is frequently deprioritized in library job descriptions and organizational structures. This article serves as a case study of how one library worked to formalize marketing efforts by moving from ad hoc committee-based work to structured positions guided by an organizational marketing plan. Sharing examples over time to show the impact of marketing efforts, the authors detail the process of creating an outline for a marketing plan, as well as new initiatives that developed through the process. https://journal.marketinglibraries.org/spring2025/03_MLJv9i1.pdflibrary outreachmarketing academic librariesmarketing planssocial mediamarketing strategies |
| spellingShingle | Elizabeth Fowler Wendy G. Pothier Donald Dow Growing Organizational Marketing, Publicity, and Outreach Strategies with Intention Marketing Libraries Journal library outreach marketing academic libraries marketing plans social media marketing strategies |
| title | Growing Organizational Marketing, Publicity, and Outreach Strategies with Intention |
| title_full | Growing Organizational Marketing, Publicity, and Outreach Strategies with Intention |
| title_fullStr | Growing Organizational Marketing, Publicity, and Outreach Strategies with Intention |
| title_full_unstemmed | Growing Organizational Marketing, Publicity, and Outreach Strategies with Intention |
| title_short | Growing Organizational Marketing, Publicity, and Outreach Strategies with Intention |
| title_sort | growing organizational marketing publicity and outreach strategies with intention |
| topic | library outreach marketing academic libraries marketing plans social media marketing strategies |
| url | https://journal.marketinglibraries.org/spring2025/03_MLJv9i1.pdf |
| work_keys_str_mv | AT elizabethfowler growingorganizationalmarketingpublicityandoutreachstrategieswithintention AT wendygpothier growingorganizationalmarketingpublicityandoutreachstrategieswithintention AT donalddow growingorganizationalmarketingpublicityandoutreachstrategieswithintention |