Growing Organizational Marketing, Publicity, and Outreach Strategies with Intention
Marketing is a necessary function of academic libraries but is frequently deprioritized in library job descriptions and organizational structures. This article serves as a case study of how one library worked to formalize marketing efforts by moving from ad hoc committee-based work to structured pos...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Marketing Libraries Journal
2025-05-01
|
| Series: | Marketing Libraries Journal |
| Subjects: | |
| Online Access: | https://journal.marketinglibraries.org/spring2025/03_MLJv9i1.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|