Growing Organizational Marketing, Publicity, and Outreach Strategies with Intention
Marketing is a necessary function of academic libraries but is frequently deprioritized in library job descriptions and organizational structures. This article serves as a case study of how one library worked to formalize marketing efforts by moving from ad hoc committee-based work to structured pos...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Marketing Libraries Journal
2025-05-01
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| Series: | Marketing Libraries Journal |
| Subjects: | |
| Online Access: | https://journal.marketinglibraries.org/spring2025/03_MLJv9i1.pdf |
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| Summary: | Marketing is a necessary function of academic libraries but is frequently deprioritized in library job descriptions and organizational structures. This article serves as a case study of how one library worked to formalize marketing efforts by moving from ad hoc committee-based work to structured positions guided by an organizational marketing plan. Sharing examples over time to show the impact of marketing efforts, the authors detail the process of creating an outline for a marketing plan, as well as new initiatives that developed through the process. |
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| ISSN: | 2475-8116 |