Examining The Role of Religious Values in Mediating the Effect of Competitiveness and Brand Equity on SME Performance
Purpose: This study aims to examine the influence of business competitiveness and brand equity on small business performance, with religious values as a mediating variable. In the context of small enterprises, competitiveness and brand strength are critical factors that determine business sustainab...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
LPPM of Narotama University Surabaya
2025-05-01
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| Series: | IJEBD (International Journal of Entrepreneurship and Business Development) |
| Subjects: | |
| Online Access: | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/3315 |
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