The Brand Image Influence on the Relationship Between Social Media Advertising and Sustainable Tourism Practices in Petra (Jordan)

The Brand Image Influence on the Relationship Between Social Media Advertising and Sustainable Tourism Practices in Petra (Jordan)

This study aims to establish the mediating role of brand image, including advertising and promotion content distributed on social media platforms, which can improve positive brand image in the relationship between social media advertising and sustainable tourism practices at Petra in Jordan. This st...

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Bibliographic Details
Main Authors: Alfdool Sabri Mahmoud, Teruel-Serrano María Dolores, Alonso-Monasterio Pau
Format: Article
Language:English
Published: Sciendo 2025-03-01
Series:ECONOMICS
Subjects:
brand image
social media advertising
sustainable tourism
cultural tourism
tourism destination
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Online Access:https://doi.org/10.2478/eoik-2025-0014
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https://doi.org/10.2478/eoik-2025-0014

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