Providing a Framework for VR Functions in the Customer Journey of B2B Businesses

Providing a Framework for VR Functions in the Customer Journey of B2B Businesses

The growing adoption of virtual reality (VR) technology offers substantial opportunities for business-to-business (B2B) enterprises; however, its functions within the customer journey have not been thoroughly examined. This research aims to develop a comprehensive framework that highlights the appli...

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Bibliographic Details
Main Authors: Zahra Nikoosefat Rad, Pejman Jafary, Farid Ahmadi
Format: Article
Language:English
Published: Mashhad: Behzad Hassannezhad Kashani 2025-03-01
Series:International Journal of Management, Accounting and Economics
Subjects:
b2b customer journey
systematic literature review
thematic analysis
virtual reality
Online Access:https://www.ijmae.com/article_216675_bb7714e36b5c3e83f76159af2c887964.pdf
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