Providing a Framework for VR Functions in the Customer Journey of B2B Businesses
The growing adoption of virtual reality (VR) technology offers substantial opportunities for business-to-business (B2B) enterprises; however, its functions within the customer journey have not been thoroughly examined. This research aims to develop a comprehensive framework that highlights the appli...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Mashhad: Behzad Hassannezhad Kashani
2025-03-01
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| Series: | International Journal of Management, Accounting and Economics |
| Subjects: | |
| Online Access: | https://www.ijmae.com/article_216675_bb7714e36b5c3e83f76159af2c887964.pdf |
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