Impact of High-Barrier Packaging Design on Consumer Preference for Not from Concentrated Orange Juice

Impact of High-Barrier Packaging Design on Consumer Preference for Not from Concentrated Orange Juice

This study investigates the influences of the packaging design of not from concentrate (NFC) orange juice on consumer sensory preferences and purchase intention. We conducted a laboratory experiment with eighty-one individuals, combining physiological measurements (eye-tracking to assess attention l...

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Bibliographic Details
Main Authors: Hui Wen, Song Wi, Liya Zhu, Xiaomeng Wu
Format: Article
Language:English
Published: MDPI AG 2025-07-01
Series:Foods
Subjects:
packaging design
purchase intention
sensory evaluation
high-barrier packaging
NFC orange juice
eye-tracking
Online Access:https://www.mdpi.com/2304-8158/14/13/2356
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