Exploring Rural Tourism Experiences from Social Marketing and Happiness Management Perspective: A Survival Analysis with Instagram
This research examines the influence of Instagram on rural tourism in Spain. It focuses explicitly on how tourists’ photos on Instagram impact the perception and popularity of Spain’s most visited rural towns. The study aims to understand how the emotional engagement elicited by these photographs a...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad de Navarra
2025-02-01
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| Series: | Revista Empresa y Humanismo |
| Subjects: | |
| Online Access: | https://revistas.unav.edu/index.php/empresa-y-humanismo/article/view/51716 |
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