Comparison of Studies Conducted in the Field of Neuromarketing and Artificial Intelligence Using Bibliometric Method
AbstractNeuromarketing research focuses on consumer purchase intention, decision-making processes, purchase behavior, brand awareness, brand loyalty, and repeat purchase behavior. In these studies, consumer behavior has been analyzed using neuroscientific methods and tools. The most commonly used to...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Mehmet Akif Ersoy University
2024-09-01
|
| Series: | Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/en/download/article-file/3647811 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|