The Influence of Hedonic Shopping Motivation and Shopping Lifestyle on Impulsive Buying in Official K-Pop Merchandise Purchases (A Study on the Monbebe Community in Indonesia)
Global technological advancements accelerated the spread of Korean culture, creating the Korean Wave. K-pop music is in high demand by the Millennial generation, and fans are very enthusiastic about their idol group merchandise. Buying excessive K-pop merchandise can lead to consumptive behavior, s...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-01-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/5479 |
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