Generation Z's appetite for traditional food: unveiling the interplay of sustainability values as higher order construct and food influencers in Indonesia

Abstract Promoting traditional food consumption has the potential to accelerate the achievement of sustainable goals since these foods are generally produced with natural local ingredients, are affordable and widely available, support local economies, and suit the tastes of many young Indonesians. T...

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Bibliographic Details
Main Authors: Kristia Kristia, Sándor Kovács, László Erdey
Format: Article
Language:English
Published: Springer 2024-12-01
Series:Discover Sustainability
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Online Access:https://doi.org/10.1007/s43621-024-00714-4
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