The Effect of CSR on Restaurants’ Brand Image and Customers’ Brand Attitudes as Evidenced by Their Purchase Intentions
This study aims to identify CSR dimensions which affect restaurants’ brand image and customers’ brand attitudes and assess the impact of these two mediating variables impact on customers’ purchase intentions. The study is based on information from 417 questionnaires distributed among restaurant cus...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
WSB Poznań
2023-11-01
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| Series: | Studia Periegetica |
| Online Access: | https://journals.wsb.poznan.pl/index.php/sp/article/view/576 |
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