The Influence of Scarcity Perception and FOMO on Gen Z Impulse Buying in Cirebon City
Social media use and the quick expansion of e-commerce have altered Generation Z's spending habits, particularly by promoting impulsive purchases. The purpose of this research is to ascertain how Gen Z in Cirebon City impulsively purchases items in response to perceived scarcity and FOMO. The...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-08-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/7428 |
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