Comparative study of consumer satisfaction offline shopping and online using e-commerce Tokopedia to loyalty during the Covid-19 pandemic
This study aims to determine the comparison of consumer satisfaction shopping offline and online using e-commerce. Tokopedia towards covid-19 pandemic. The method used in this research is comparative descriptive using a quantitative and survey approach. The total population in this study was 280 peo...
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Main Authors: | Irene Vikining Astuty R, Kiromim Baroroh |
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Format: | Article |
Language: | English |
Published: |
Indonesian Institute for Counseling, Education and Therapy (IICET)
2023-06-01
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Series: | JPPI (Jurnal Penelitian Pendidikan Indonesia) |
Subjects: | |
Online Access: | https://jurnal.iicet.org/index.php/jppi/article/view/1754 |
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