Comparative study of consumer satisfaction offline shopping and online using e-commerce Tokopedia to loyalty during the Covid-19 pandemic

This study aims to determine the comparison of consumer satisfaction shopping offline and online using e-commerce. Tokopedia towards covid-19 pandemic. The method used in this research is comparative descriptive using a quantitative and survey approach. The total population in this study was 280 peo...

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Bibliographic Details
Main Authors: Irene Vikining Astuty R, Kiromim Baroroh
Format: Article
Language:English
Published: Indonesian Institute for Counseling, Education and Therapy (IICET) 2023-06-01
Series:JPPI (Jurnal Penelitian Pendidikan Indonesia)
Subjects:
Online Access:https://jurnal.iicet.org/index.php/jppi/article/view/1754
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