Comparative study of consumer satisfaction offline shopping and online using e-commerce Tokopedia to loyalty during the Covid-19 pandemic

This study aims to determine the comparison of consumer satisfaction shopping offline and online using e-commerce. Tokopedia towards covid-19 pandemic. The method used in this research is comparative descriptive using a quantitative and survey approach. The total population in this study was 280 peo...

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Main Authors: Irene Vikining Astuty R, Kiromim Baroroh
Format: Article
Language:English
Published: Indonesian Institute for Counseling, Education and Therapy (IICET) 2023-06-01
Series:JPPI (Jurnal Penelitian Pendidikan Indonesia)
Subjects:
Online Access:https://jurnal.iicet.org/index.php/jppi/article/view/1754
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author Irene Vikining Astuty R
Kiromim Baroroh
author_facet Irene Vikining Astuty R
Kiromim Baroroh
author_sort Irene Vikining Astuty R
collection DOAJ
description This study aims to determine the comparison of consumer satisfaction shopping offline and online using e-commerce. Tokopedia towards covid-19 pandemic. The method used in this research is comparative descriptive using a quantitative and survey approach. The total population in this study was 280 people with a total sample of 165 respondents. The technique used was probability sampling with purposive sampling. This data collection uses observation and questionnaires. The data collected through a questionnaire was then processed using the SPSS 15.0 program. The results obtained show that the variable of consumer satisfaction when shopping online and offline has a significant difference so that it has an impact on consumer loyalty online and offline. The loyalty experienced by consumers shopping online tends to be less than the loyalty to shop directly. Where when consumers make transactions directly, consumers tend to be more daring in making decisions in shopping because consumers are able to choose, see and touch directly the goods or products to be purchased so that they will make their own commitment to the product, brand and store.
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institution Kabale University
issn 2477-8524
2502-8103
language English
publishDate 2023-06-01
publisher Indonesian Institute for Counseling, Education and Therapy (IICET)
record_format Article
series JPPI (Jurnal Penelitian Pendidikan Indonesia)
spelling doaj-art-31f84f26314640c59437bc9cce53ad642025-01-27T12:24:48ZengIndonesian Institute for Counseling, Education and Therapy (IICET)JPPI (Jurnal Penelitian Pendidikan Indonesia)2477-85242502-81032023-06-019296797410.29210/0202317541386Comparative study of consumer satisfaction offline shopping and online using e-commerce Tokopedia to loyalty during the Covid-19 pandemicIrene Vikining Astuty R0Kiromim Baroroh1Yogyakarta State UniversityYogyakarta State UniversityThis study aims to determine the comparison of consumer satisfaction shopping offline and online using e-commerce. Tokopedia towards covid-19 pandemic. The method used in this research is comparative descriptive using a quantitative and survey approach. The total population in this study was 280 people with a total sample of 165 respondents. The technique used was probability sampling with purposive sampling. This data collection uses observation and questionnaires. The data collected through a questionnaire was then processed using the SPSS 15.0 program. The results obtained show that the variable of consumer satisfaction when shopping online and offline has a significant difference so that it has an impact on consumer loyalty online and offline. The loyalty experienced by consumers shopping online tends to be less than the loyalty to shop directly. Where when consumers make transactions directly, consumers tend to be more daring in making decisions in shopping because consumers are able to choose, see and touch directly the goods or products to be purchased so that they will make their own commitment to the product, brand and store.https://jurnal.iicet.org/index.php/jppi/article/view/1754satisfaction loyalty consumer online, satisfaction consumer consumers
spellingShingle Irene Vikining Astuty R
Kiromim Baroroh
Comparative study of consumer satisfaction offline shopping and online using e-commerce Tokopedia to loyalty during the Covid-19 pandemic
JPPI (Jurnal Penelitian Pendidikan Indonesia)
satisfaction loyalty consumer online, satisfaction consumer consumers
title Comparative study of consumer satisfaction offline shopping and online using e-commerce Tokopedia to loyalty during the Covid-19 pandemic
title_full Comparative study of consumer satisfaction offline shopping and online using e-commerce Tokopedia to loyalty during the Covid-19 pandemic
title_fullStr Comparative study of consumer satisfaction offline shopping and online using e-commerce Tokopedia to loyalty during the Covid-19 pandemic
title_full_unstemmed Comparative study of consumer satisfaction offline shopping and online using e-commerce Tokopedia to loyalty during the Covid-19 pandemic
title_short Comparative study of consumer satisfaction offline shopping and online using e-commerce Tokopedia to loyalty during the Covid-19 pandemic
title_sort comparative study of consumer satisfaction offline shopping and online using e commerce tokopedia to loyalty during the covid 19 pandemic
topic satisfaction loyalty consumer online, satisfaction consumer consumers
url https://jurnal.iicet.org/index.php/jppi/article/view/1754
work_keys_str_mv AT irenevikiningastutyr comparativestudyofconsumersatisfactionofflineshoppingandonlineusingecommercetokopediatoloyaltyduringthecovid19pandemic
AT kiromimbaroroh comparativestudyofconsumersatisfactionofflineshoppingandonlineusingecommercetokopediatoloyaltyduringthecovid19pandemic