From social interactions to transactions: investigating South African Facebook users’ intention to shop on Facebook
South African small, medium, and micro enterprises (SMMEs) feel the pressure of harsh economic conditions and increasing competition. Meanwhile, the country’s social media use is growing exponentially. This offers SMMEs the opportunity to transact through Facebook commerce (f-commerce), a low-cost,...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academy of Business and Emerging Markets
2025-07-01
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| Series: | Journal of the Academy of Business and Emerging Markets |
| Subjects: | |
| Online Access: | https://www.abem.ca/x/JABEM-2025-V5N2-2.pdf |
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