Measuring Tiktok Shop Service Quality Using The E-ServQual Method And Importance Performance Analysis (IPA) Method

Utilizing online shop services is an example of applying technology that aims to increase product sales, one of which is TikTok Shop. This research aims to measure the quality of service provided by TikTok Shop in order to offer appropriate recommendations for improving service features and other as...

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Bibliographic Details
Main Authors: Marlindawati Marlindawati, Vivi Sahfitri, Rosalinda Rosalinda
Format: Article
Language:English
Published: Informatics Department, Faculty of Computer Science Bina Darma University 2025-06-01
Series:Journal of Information Systems and Informatics
Subjects:
Online Access:https://journal-isi.org/index.php/isi/article/view/1108
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