Guidelines in the Adaptation of Business Models to Different Markets in the Context of Globalization

In the Dynamic environment of the 21st century the vast majority of companies, that expand their operations into new markets, face the challenge of adapting their operations and brand to the particularities of a different region. This adjustment develops in respect to their usage of capital, local t...

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Bibliographic Details
Main Authors: Răzvan RĂDULESCU, Florin TÎRLA
Format: Article
Language:English
Published: Editura ASE 2014-10-01
Series:Revista de Management Comparat International
Subjects:
Online Access:https://www.rmci.ase.ro/no15vol4/08.pdf
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